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Our Story

Problem The fitness tracking industry for wearable devices is experiencing a setback.

The current software and accelerometer technologies do not provide people with accurate information. The data is irrelevant and generally correlates poorly with the individual's personal experience.

As a result, current trackers offer no actionable information a person can use to measure progress and stay motivated to achieve their goals. The only thing worse than knowing you are getting bad data is thinking you are getting good data.

The ideal solution to this problem is… Design a device that takes advantage of current technology giving each individual the information they need to create and customize their personal path to a healthier, happier, more active life.

Create software providing reliable, relevant informing data. Present the data through expressing intermediate goals depicting rates of progress and motivating people to continue and expand their journey.

Establish communities with like minded goals and share the journey together.

Behind activity trackers are real people so let's create data that people can use. We want to help our customers become data informed and provide the incentive they need to make sustainable, healthy choices not only for themselves but their communities.

We are creating a new level conversation with our customers through compelling data that tells a story so we can learn about ourselves and each other and keep people moving forward.

We are disrupting the wearable technology industry, creating a paradigm shift that focuses on the individual's needs.

Problem

The fitness tracking industry for wearable devices is experiencing a setback.

The current software and accelerometer technologies do not provide people with accurate information. The data is irrelevant and generally correlates poorly with the individual's personal experience.

As a result, current trackers offer no actionable information a person can use to measure progress and stay motivated to achieve their goals. The only thing worse than knowing you are getting bad data is thinking you are getting good data.

The ideal solution to this problem is… Design a device that takes advantage of current technology giving each individual the information they need to create and customize their personal path to a healthier, happier, more active life.

Create software providing reliable, relevant informing data. Present the data through expressing intermediate goals depicting rates of progress and motivating people to continue and expand their journey.

Establish communities with like minded goals and share the journey together.

Behind activity trackers are real people so let's create data that people can use.

We want to help our customers become data informed and provide the incentive they need to make sustainable, healthy choices not only for themselves but their communities.
We are creating a new level conversation with our customers through compelling data that tells a story so we can learn about ourselves and each other and keep people moving forward.
We are disrupting the wearable technology industry, creating a paradigm shift that focuses on the individual's needs.

The Story of Traction Health

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